About El Gringo

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Personal Bio (Excerpted from

W. Scott Koenig (aka. El Gringo) has traveled extensively around Mexico since the mid ’90s. His blog,, reports on south of the border destinations, culture, events and cuisine. He also reports for and has been published in the Baja Times, Destino Magazine, The Oaxaca Times and The Yucatan Times. Additionally, he’s “Chief Chowzter” of Tijuana, the Valle de Guadalupe, Rosarito Beach and Oaxaca for, an up-and-coming foodie site with recommendations from food experts in nearly 100 cities around the globe.

A Gringo in Mexico, W. Scott Koenig, in Los Cabos, Baja California, Mexico.

A Gringo in Mexico, W. Scott Koenig, in Los Cabos, Baja California, Mexico.

The founder and creative director of Koenig Creative LLC in San Diego, a full-service design and marketing agency, Scott is a seasoned creative director and graphic designer with 30 years of creative management experience. His award-winning work has been featured in international design publications and receives accolades from the design community as well as his clients.

While his profession is creative direction and design, Scott has blogged and reported on Mexico since 2011 and hopes to turn his favorite “pase tiempo” (pastime) into a profession in the near future, with an expansion into other areas of Mexican travel journalism, publication, tourism and promotion.

“As a citizen of the world, I’ve always felt international travel was important for personal pleasure, growth and perspective as well as the sharing of knowledge, culture or just a drink with the locals and expats of any given destination,” Scott said.

“I really fell in love with Mexico after an early trip to Mexico City and San Miguel de Allende in 2003. I’ve had the good fortune to have traveled all around the country since. Whether the Spanish Colonial streets of Oaxaca, the desert beaches of Baja Sur or the Mayan pyramids and sisal plantations of the Yucatan Peninsula, Mexico has an indescribable ‘magic’ that is hard to find here in the hyper-commercialized US. Aside from all the great thing Mexican culture has to offer, you can also see and tour French manors, Italian opera houses, Russian vineyards and Spanish Colonial architecture — all in Mexico, where the Peso exchange rate can’t be beat.”

Scott said he originally developed his blog as a central repository of travel journals and photos to share with friends and family, but has since evovled into a more definitive source of reporting on all things Mexico.

“For the past year or so, I’ve been posting a lot on Baja California…Tijuana, Rosarito Beach and the Valle de Guadalupe. Being just across the border in San Diego, I try to make it down often and always enjoy my visits. Addtionally, Baja California Sur is just a two hour flight away and has some of the most beautiful beaches, warm people and delicious seafood on the planet.”

The country has made a lasting impression on El Gringo, as well as his wife and 6-year old son who accompany him on most of his adventures south of the border.

Scott says his “Death Row Meal” would consist of Pescado Zarandeado, a traditional grilled fish dish served along Mexico’s Pacific Coast, with a full regiment of ceviches, shellfish and other fresh Mexican seafood served in Sinaloan and Sonoran styles.

10 Comments on About El Gringo

  1. hi, i found you, looking thngs about tijuana…i want to know if you have some articles about hotels, in tijuana…save for “gringos”…


  2. David Simmonds // November 7, 2014 at 10:34 AM // Reply

    Jay Schwartz – I actually have that Reader article. It was from the Sept 6 1984 issue. Maybe the Reader has it archived?


  3. Scott, I saw your blog in the San Diego Reader.

    That’s a great photograph of you at the top of this page. Can you tell me how it was done, i.e., type of camera (Canon Rebel SLR or ?), flash(?) or type of lighting?

    Also, back in the 1990s, the San Diego Reader published a story about a secret, hidden, underground community somewhere in Baja on the Sea of Cortez side. Supposedly, ships and people were sucked into the ocean and ended up in underground caverns. Have you ever heard of this?


    Jay Schwartz


    • Hi Jay, thanks for your comment!

      I usually use a DSLR, however, my wife took this shot of me in San Jose sel Cabo using her iPhone. No flash as it was midday and the light was good.

      I have not heard about that underground community, but it sounds fascinating. Anything on the web about this?

      Scott (El Gringo)


  4. Hi, thanks for following my blog, The Haute Mommy Handbook ( I look forward to reading more from you! 🙂


  5. Louise Neal-Pedroza // May 7, 2014 at 10:55 PM // Reply

    Hi Scott!! I totally agreed with you about Bourdains program spotlighting violence and the cartels in Mexico. I live here and we don’t see that . It irritates me when people who know nothing of this country warn and scare people without knowing what it is really like here. By doing that, they are hurting the flow of tourists traveling here and it hurts this economy. I am an artist and I am living in Ajijic, Mexico. I love to travel to the small towns and take photos of the people and scenes of Mexico and then I paint them. I have an artist profile page on Facebook–you can see it by typing Louise Neal-Pedroza Artist. I also have lots of photo albums on my facebook page albums—telling short picture stories of my time in their town seeing the sights and learning about the people there. I love mexico and will not return to the U.S. except to visit family and friends time to time but I always cant wait to get back here!!


    • Thanks for your comment, Louise! I’ve heard from a couple of expats now from Ajijic on this post. I’ll have to make it to that area of the country someday! My wife and I plan to “semi-retire” in Mexico someday in the not to distant future. I’ll take a look at your artwork…thanks again!



  6. I have to disagree with you, Scott. I have traveled Mexico extensively for decades and written about it for many years. It was not intended to be a Mexico Tourism Board piece, there are plenty of those around. I thought his love of Mexico and its people were evident throughout. Corruption in Mexico is systemic – it is everywhere. Bourdain focused on certain aspects of Mexico. The fact that he didn’t tout the safe tourist corridors should not detract from the journalistic quality of the report.


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